Sean Allen is the founder of Twelve Three Media, a Digital Marketing Agency. So many Law Firms look at the world of “digital marketing” as a single “bucket” of buzzwords they don’t understand. Each acronym in digital marketing (i.e. SEM, SEO, CPM, CRO, etc.) can mean a bottomless pit of expenses unless you know what you are doing. Knowing how to properly leverage each type of strategy (I.e. Direct Response, Awareness, Remarketing, etc.) and knowing what you are getting from each, is the key to success. How can you win if you are not keeping score?