The Sentinel Group® (“TSG”), is the Mass Torts division of full service, advertising agency OpenJar Concepts® (“OJC”) and was introduced to the Direct-to-Consumer marketplace in 2011. The brand quickly partnered with the some of the most recognizable law firms in Mass Torts followed by Single Event campaigns, generating thousands of cases across a myriad of drug, devise and event types. These campaigns have been branded to the individual law firms as well as TSG commercials and have aired on television and radio year over year generating over 700,000 Mass Tort phone calls as an annual average delivery. The TSG and other complimenting legal brands continue to exemplify this agency’s expertise by lowering the cost per case acquired on a plethora of campaigns through performance-driven media and cash buys on national television, radio, print and a portfolio of digital platforms. The raw volume of calls and traffic this agency has been able to drive for their partner law firms has continuously proven efficient, cost-effective and scalable.
Currently, OJC as an agency holds trademarks for several brands actively promoted on National and Local TV media. Some of these names include The Sentinel Group®, Listen Up America®, Quote Rhino®, Inside Tips for Life® and Quote My Premium®. The development of these brands allows clients with saturated messaging to find new ways to scale their market reach. Each of these brands has a web presence that organically drives leads by TV viewers tracking the name to their web destinations. By creating alternative campaign identities, clients drive a higher market share and reach their "end game" objective.
OJC additionally maintains ownership in one of the most progressive and proprietary lead generation/aggregation, tracking and reporting systems in Direct-to-Consumer marketing available titled, TrafTrack®. TrafTrack manages the data of all call occurrences and utilizes an internal system for flawless lead management with features ranging from city, state, zip and phone number tracking, listen to features, day part analysis as well as accounting data and more. The system is username and password protected and has scalable ability to grow through infinite numbers of campaigns. TrafTrack can integrate into nearly any system for data exchange.
Since 1996, Adam has gained experience in entertainment, multi-channel media distribution, and client development. He has manifested a deep understanding of mass media in addition to traditional TV marketing utilizing strategies across channels such as Spanish TV, radio, international media, mobile marketing, online, VOD and other interactive platforms.
Over the last 17 years, Adam has worked extensively with many long and short form advertisers from a pure DR perspective to hybrid brand/DR and pure branding. Mr. Warren’s advertising career started in national advertising sales where he developed the first direct to consumer group of TeleRep – Los Angeles, a television ad sales rep firm, which represented the markets of major station groups from Tribune to Belo, Raycom, and many others. Over a three year period, he cultivated relationships with a vast network of stations that included several top 10 DMA broadcast affiliates, managed business with major brand agencies and represented DRTV group sales at an average of $32MM annually. Additionally, he consulted with offices around the country, with all levels of management, as well as COX Corporate Marketing & New Business Development managers on D2C operations.
Adam has become active in collegiate public speaking, addressing various marketing concepts and strategies from Performance Driven Advertising on traditional media platforms to Digital Programmatic online. In 2017, he spoke twice to MBA candidates at Pepperdine’s Graziadio School of Business and Management as well as once to Under Graduates at California State Northridge’s David Nazarian College of Business and Economics. 2018 is already bringing invites to speak with new college classes.
In May of 2017, Adam self-published his new anti-bullying themed children’s book titled, A BEAR WITH PANTS. The book has received favorable feedback for story, content, and illustrations from book review sites such as a 5-star rating from ReadersFavorite.com. Adam has appeared on FOX-TV in San Diego, ABC-TV in New Orleans and VoiceAmerica.com, with more interviews planned for the 2018 year. You may find Adam’s book at www.abearwithpants.com.
In 2003, Adam worked with the Direct Marketers Advertising Community in LA, whose core focus is to network and exchange ideas among the Direct Response marketers. Adam served on the Board of Directors as VP of the organization through ’05.
Adam cut his teeth in film as a feature filmmaker with the award-winning cult comedy RHINOS, taking Best Feature at the New York Independent International Film Festival as well as award recognition at several others. Additionally, Mr. Warren Produced and Directed (two) documentaries currently represented by Echelon Entertainment Studios for Domestic & International distribution under the production company he co-founded called ONE HORN PRODUCTIONS.
Adam’s experience working with private equity sponsored entities played a key role in brokering the relationship between RBC Daniels and a CPA Network venture, leading them to a VC infusion of $20MM by Carlyle & HIG.