Twelve Three Media
Sean Allen is the founder and CEO of Twelve Three Media, a Strategic Marketing Agency. So many Law Firms look at the world of “digital marketing” as a single “bucket” of buzzwords they don’t understand. Each acronym in digital marketing (i.e., SEM, SEO, CPM, CRO, etc.) can mean a bottomless pit of expenses and tests unless you know what you are doing. Identifying how to properly leverage each type of strategy (i.e., Direct Response, Awareness, Remarketing, etc.) and measuring what you are getting from each, is the key to success for successful and profitable law firms. How can you expect to win if you are not keeping score?