Jacob Malherbe is a mass torts and Facebook advertising expert and the founder of X Social Media, an advertising agency specializing in direct to consumer lead generation. For over a decade, Jacob and his team at X Social have been helping clients utilize their social media and digital efforts to help people in mass torts. Jacob authored two books, the first he published in 2018, The Facebook Effect For Lawyers: Advertising For The Digital Age, to share his secrets on using social media to drive results in legal marketing. His latest book, A Lawyer’s Guide To Mass Torts: Establish Your Legacy, was released in 2021 and is now available on Amazon. A Lawyer’s Guide to Mass Torts goes through step-by-step how to set up a lean mass tort ecosystem so that every attorney can help more people by investing in mass torts.