Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online. Nalini frequently speaks to legal audiences across the country on the intersection of utilizing best practices of trending SEO techniques and generating quality leads online. Nalini also shares creative strategies to leverage traditional offline marketing efforts to build a firm’s brand and increase a firm’s online visibility. As Chief Strategy Officer at BluShark Digital, Nalini designs and implements cutting edge strategies across the four fundamental aspects of digital marketing — sophisticated content creation, creative link-building, savvy technical optimization, and community driven local SEO. Born and raised in Florida, Nalini moved to DC 12 years ago. She counts this as one of her better life decisions and has no intention of ever returning to a life where seasons do not exist. When Nalini’s not geeking out over Google’s latest algorithm update, she enjoys sporting events, traveling, scotch, and chocolate covered pretzels.