Open Jar Concepts | The Sentinel Group
Adam Warren- CEO and Co-Founder
Adam has over 22 years of experience in entertainment, multi-channel media distribution, and client development. Starting OpenJar Concepts, Inc., (“OJC”) nearly 12 years ago with partner Reno Renaldo out of his home office, Adam has made a career out of integrity, relationships and relentless determination to win.
OJC has found numerous areas of success and has created an infrastructure based upon proprietary technology in TrafTrack®, a well known and unique tracking, reporting and lead aggregation system. Additionally, it maintains a robust and registered trademarked and branded campaign library used in verticals ranging from Single Event to Mass Tort and many others nationwide. OJC/TSG have built campaign reach into a media agnostic universe enhancing legal marketing exposure to tv, radio, out-of-home, print as well as explosive growth in various digital platforms. The company is seeing rapid uptick in their full service agency offerings, providing creative applications that are rich in design such as brand management, graphic design and production.
Throughout his career, Adam’s expertise has been called upon countless times for speaking engagements ranging from direct to consumer conferences such as LeadsCon to various Mass Tort conferences such as the National Trial Lawyers Summit to Mass Torts Made Perfect, to contributing to legal marketing books and blogs on major mass tort websites. Additionally, Adam has contributed to broadcasted interviews regarding Mass Tort marketing and key strategies to reach the market of the most respected lawyers in the country.
Prior to OJC, Adam helped build an unwired media network for a California based firm focused on performance driven calls in TV, bridging relationships with more than 1000 media outlets. He has worked with various media types to develop a deep understanding of multi-channel distribution thus enabling alternative channels for reach such as Spanish TV and Radio, International Media, Mobile Marketing, Online, VOD and other interactive platforms.
Adam has worked extensively with many Long and Short Form advertisers, from a pure DR perspective to Hybrid Brand/DR and pure brand as well. Adam's advertising career started in national advertising sales where he developed the first D2C group of TeleRep - Los Angeles, a television ad sales rep firm. Over a 3 year period, he cultivated relationships with a vast network of broadcast affiliates from major network brands including CBS, FOX, CW, ABC, NBC, Independents and others. Many of these stations included several top 10 DMA broadcast affiliates which generated DRTV group sales of an average of $32MM annually. Additionally, Adam consulted to other offices around the country, within all levels of management, as well as COX Corporate Marketing &new business development managers on D2C operations.
In 2003, Adam worked with the Direct Marketers Advertising Community in LA, whose core focus was to network and exchange ideas among the Direct Response marketers throughout Southern California. He served on the Board of Directors as VP of the organization through 2005.
Adam cut his teeth in film as an award winning feature filmmaker for the cult comedy RHINOS, with 2 documentaries currently represented by Echelon Entertainment Studios for Domestic & International Distribution and additional projects in consideration for production.
Mr. Warren is experienced in working with private equity sponsored entities as well as played a key role in brokering the relationship between RBC Daniels and a CPA Network venture, leading them to a VC infusion of $20MM by Carlyle & HIG.
Adam completed and began self-publishing his first children’s book, A BEAR WITH PANTS in late 2017. Since then, his book has won awards, garnered TV and Pod Cast media attention as well as received several accolades from social media book critics. He plans to create a series of original books with a starting point on lessons dealing with and preventing childhood bullying.
A fitness enthusiast and former personal trainer for 9 years, Adam likes to get to the gym for 90 minute work outs five to seven days per week and has run multiple half marathons, several obstacle course based races, competed as a body builder as well as ran the Vale Ranch Spartan Beast 2014, in 106 degree weather! He is a family man with wife, Megan, and 2 precious young girls.