Gary Falkowitz

Firm Name: Martindale Avvo
Location: Garden CityNY
Speaking Session: Digital Marketing Master Class/Business of Law


Gary Falkowitz is the CEO of Intake Conversion Experts, LLC (ICE), President of Maximum Intake Consulting Inc. and Managing Partner at The Falkowitz Law Firm PLLC. He has been an attorney for 13 years and has separated himself in this industry as the leading expert on Intake. In addition to consulting law firms and attorneys throughout the country on the importance of creating, utilizing, managing and maximizing the intake process, Gary’s intake team at ICE offers law firms of all sizes the ability to outsource the intake or general answering service responsibilities.

Gary is also the author of The Complete Guide To Law Firm Intake, a must-read for any attorney that is spending money marketing for new leads.

Prior to becoming an Intake Expert, Gary served as Managing Attorney at Parker Waichman LLP, a premiere national mass torts and general negligence law firm, where his primary responsibilities included strengthening the firm’s brand, increasing the retention rate, growing the referral business/relationships and maximizing the ROI on marketing expenditures.

Gary and his wife Lynne are the proud parents to three wonderful children. He and his family are actively involved in their community, where Gary serves as Village Prosecutor. Gary believes that family always comes first and he hopes to instill in his children that with hard work, anything can be accomplished.

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